Пример 1 – Дневен център „Каритас“

Пример 2 – Инициатива „Деменцията се нуждае от компетентност“

Резюме - виж в pdf-формат.

Упражнение - виж в pdf-формат.

Допълнителни материали:

• The National Council for Voluntary Organisations (2017): Segmentation and Targeting.
  Link: https://knowhow.ncvo.org.uk/campaigns/brand/marketing-1/copy_of_segmentation

• John/Lynn Bruton and Lumen Learning (n.y.): Common Frameworks for Evaluating the Business Environment.
  Link: https://courses.lumenlearning.com/suny-principlesmanagement/chapter/common-frameworks-for-evaluating-the-business-environment/